Creating an online ad to sell your house is easier said than done. You must be meticulously attentive to details. In this blog, we’ll discuss how to create the perfect online ads that get you traction and help you sell your house at the best price.
Gone are the days when you had to put up for-sale signs around your house and hope people are going to come to visit you and give you a good buying price. Today’s world of marketing largely relies on the internet, and there’s no better way of selling your house than to use online ads.
The best part is you don’t even need to go anywhere or network around to spread the word. You can stay at home, upload a couple of decent pictures of your house’s interior and exterior, and wait for potential customers to contact you — it’s that simple. But making online ads can be tricky because you have to make yours stand out among the rest. Here’s how to do that in a few simple ways.
Open houses get sales
While an online ad contains pretty pictures of your house, potential customers would take them with a grain of salt. After all, nothing beats checking out a house in person to see if it resembles the photos. And that’s the most rational thing to do as well considering you’re about to invest your life savings into a property.
So, the first step is to post an open house ad, preferably on a visually engaging poster. An open house is where people can come to take a tour of the house. You can tell them about the features of the house like the high-quality wall paint or sound-proofed walls — anything that would get their attention — just make sure it’s true.
Use posters and banners instead of plain text
Most amateur realtors underestimate the power of posters and just advertise via text. The problem is most potential customers are scrolling through dozens of ads and open only those that are visually striking to them. That’s why your online ads should have a dynamic and colorful poster that conveys to the reader your message at a glance, without them having to read into it.
Just make sure you include the relevant information, such as the exact house location and the date and time of the open house. You don’t need to hire a graphic designer to design the perfect real estate ad poster when you can use an online graphic design tool like PosterMyWall containing dozens of poster templates.
Up your photography game
Every online ad needs photos. If you’re selling your car, you need to snap its photos from different angles. Similarly, the online ad for your house should have high-quality photos too. Make sure you’re using a professional camera and snap photos of every room, including the locker room, bathrooms, and garage. The trick to great photos is great lighting, so all the rooms should be well-lit for the best results.
If you want to take it to the next level, you can even upload an HD or 4K video. While photos are great, they don’t necessarily outline the map of the house. On the other hand, a video gives a real-time demonstration of the house map so that the viewers can fully understand where the hallways, rooms, stairs, and kitchen are on each floor.
Harness the power of social media
If you aren’t already using social media for marketing your property, you’re missing out on a huge chunk of potential buyers. We highly recommend using Facebook because apart from being the most widely used platform today, it’s also the most used by adults and baby boomers. Since it’s the adults that will most likely be buying your house, it’s best to target your ad on Facebook.
To start, join Facebook groups and pages relevant to real estate in your neighborhood and post your ad there. Since people don’t tend to seriously take everything they see on social media, you must ensure your ad looks professional and legit. Only then will you have people approach you for further inquiries. Use images and advertise an open house for anyone interested in buying it.
A final piece of advice
Real estate marketing is no walk in the park. It requires the right marketing mix, a component of which is online ads. Since there’s so much variation in the housing industry, especially in the US, where it’s segregated by neighborhoods. Some neighborhoods are highly sought-after, while some don’t get enough traction. Therefore, your online ad strategy highly depends on your specific circumstances, and there’s no magic formula that would work for everyone. The above-mentioned tips are just to give you a basic idea of how you can get the most out of online ads.
